Bluestone Development, LLC. Identity + Development
This identity, conceived and presented for the development company that owns and manages Mount Vernon Business Center—based in Baltimore City—is derived from the corporation's given name.
Bleustone Development is derived from the unique variety of limestone found in the Shenandoah region. Though many countries have a stone that they call bluestone, the founder's specific variety is particularly rare in the eastern US, with one foundry accounting for most of its availability, making the specific region of origin a unique marker in the organization's founding. That region has family roots for the organization.
Moreover, Combining the broad themes of growth, specific rarity, motion and stepping stones formed a relatively simple, yet poignant identity.
Assets useful in the delivery of information for a development company including recent projects and floor plans exhibiting information necessary to portray the company's asset portfolio.