The logo design developed was taken from a photograph of Dr. Martin Luther King on the Mall in Washington. Because of the legal constraints, pertaining to possible confusion of the monuments to Dr. King in Washington and Atlanta respectively, the official name of the Foundation had to be used at all times in regards to the project, hence the long name.
The Winning Design Announcement Brochure.
The Washington DC Martin Luther King National Memorial Project design was opened up to architects and entries came in from many places across the globe. This announcement presented the winning design, by Roma of San Francisco. The brochure measured 7" x 7" folded. It had a triple fold and measured 21"w x 14"h.
Designed to be a keepsake, the brochure was designed with a cover, and the interior brochure opened out with copy that resonated the mantra of "The Man, The Movement, The Message", and in this case, "The Monument" was introduced in the center of the brochure.
The event program was placed in the interior of the brochure.